PUMA Introduces UV Protection to Golf Clothing

Who hasn’t been eight years old and waited impatiently on a hot sandy beach while your mom slathered an embarrassing amount of sunscreen on you and then made you wait an additional fifteen minutes to let it dry before going into the water! Adolescent torture at its best!

Fast-forward twenty years. Its a beautiful Saturday morning and the starter just gave you and your buddies the go-ahead with no mom to slab on sunscreen in sight. I’ll be the first one to admit that I’ve abstained from sunscreening up a time or two.

Unfortunately, prolonged sun exposure has some serious health risks. Just recently, international cancer experts categorized ultraviolet radiation as a deadly agent compared with the likes of arsenic and mustard gas.

In fact, nearly 3 million people are diagnosed with skin cancer each year making it the most common form of cancer. According the World Health Organization, 1 in 5 Americans will develop skin cancer in their lifetime.

The American Cancer Society has proposed a number of preventative measures that can be taken against harmful exposure. When it comes to golfing, some tips are helpful and some not so much. Take a look:

1. Avoid being outdoors too much.
-NOT AN OPTION! As far as I know, golf is an outdoor sport.

2. Wear baggy long sleeve shirts and pants preferably dark in color.
- Sorry guys, on a 90° day on the back nine, long sleeves and pants just don’t cut it.

3. Stay in the shade.
- Hopefully while golfing you are avoiding the shade as much as possible. (Though my slice would tell you otherwise)

Or a fourth alternative, one that PUMA Golf found particularly intriguing.
4. Wear Clothing with built-in protection.
- Now we’re getting somewhere!!!

Introducing a line of PUMA apparel with UV protection built into the very fabric! While others are using a UPF 30+, PUMA has developed a technology capable on infusing its material with UPF 40+, or in other words, SPF 120 and 99.17% protection against harmful rays.

In conclusion: Stay OUTSIDE. Keep AWAY from the shade. And most importantly, wear golf apparel that looks good, works well and keeps you healthy!